What does Financial Fair Play mean?

In posts below I've covered how the current financial landscape came to be (i.e. they started it, Miss) and the strange phenomenon of people not knowing/remembering/caring about this (i.e. casting United as a plucky underdog against City's evil might).  In my third and probably final series of ten FFP tweets, I started to discuss the meaning of "fair" and how the term is being used and abused in the current debate.  I may expand on this further in conventional blog stylee as you're probably finding the tweet format annoying.  I know I am.  Anyway, here it is:

1/10 Accepted truth that clubs with most money succeed. As true in Utd's

era of dominance as it's been for City, BRFC, NUFC, CFC #FFP

2/10 So "financial fair play" must be about sharing all this cash out

more evenly right? Strangely not. #FFP

3/10 Instead it defines "fairness" as a simple revenue race. One most

clubs can NEVER EVER hope to win. #FFP

4/10 Firstly,G14 clubs have huge entrenched advantage. Self-perpetuating

growth over two decades having pushed thru UCL reform #FFP

5/10 Secondly, there's nowt anyone can do to catch up.  Can Villa devise

clever marketing strategy to sell more shirts than Utd? #FFP

6/10 Is it S'land's fault they don't have Arsenal's corporate market on

doorstep? Can West Ham get Chevrolet to give them £50m p.a? #ffp

7/10 Fans of these clubs are frustrated but far more likely to grumble

about oil sheiks than the clubs that stitched them up. #FFP

8/10 Whilst fans of the elite repeat ad nauseum that their financial

strength is "earned" not the result of the stitch up #FFP

9/10 And nobody acknowledges that FFP should be about eliminating

financial disparity, regardless of where £ comes from #FFP

10/10 Policies that give everyone a broadly equal crack of the whip.  Now

that would be fair… #FFP #mcfc